HOW TO CREATE SERVICE PACKAGES ON YOUR ZINNS

Introduction
------------

Want to offer different service levels like Basic, Standard, and Premium packages on your Zinns? This guide shows you exactly how to do it using two powerful features together:

1. CUSTOM INFORMATION FIELDS — to display what's included in each package
2. ZINN EXTRAS — to let customers select and purchase their preferred package

By combining these features, you can create a professional tiered pricing system that helps Zinnectors choose the perfect option for their needs and budget.

Here is an example of a Zinn using this method: View Local SEO Zinn

Understanding the Two Features
------------------------------

CUSTOM INFORMATION FIELDS (Display Only)
This feature lets you show information about your packages. Think of it as your "menu board" — it tells customers what each option includes, but they can't order from it directly.

Location: Below the Zinn FAQs section when editing your Zinn
Purpose: Inform and educate buyers about what's available

ZINN EXTRAS (Purchasable Add-Ons)
This feature lets customers actually select and pay for upgrades. Think of it as your "order form" — this is where they choose what they want to buy.

Location: The Zinn Extras section when editing your Zinn
Purpose: Allow customers to select and purchase upgrades

THE MAGIC COMBINATION
When you use both together:
- Custom Information Fields EXPLAINS the packages
- Zinn Extras SELLS the packages

Your base Zinn price becomes your "Basic" package, and Zinn Extras become your upgrade options to Standard, Premium, or any other tiers you create.


How the Package System Works
----------------------------

Here's the concept:

YOUR BASE ZINN = BASIC PACKAGE
Set your Zinn's main price as your entry-level/basic package price.

ZINN EXTRAS = UPGRADE OPTIONS
Create extras that upgrade customers to higher tiers.

CUSTOM INFORMATION FIELDS = PACKAGE COMPARISON
Display a clear breakdown of what each tier includes so customers can make an informed decision.

EXAMPLE PRICING STRUCTURE:

Base Zinn Price: $50 (Basic Package)

Zinn Extras:
- "Upgrade to Standard Package" (+$50) = $100 total
- "Upgrade to Premium Package" (+$100) = $150 total

Custom Information Fields shows:
- Basic: What's included for $50
- Standard: What's included for $100
- Premium: What's included for $150


Step-by-Step: Setting Up Your Packages
--------------------------------------

Let's walk through creating a complete package system for a Logo Design service.

STEP 1: PLAN YOUR PACKAGES

Before you start, decide on your tiers:

Basic ($75):
- 2 initial concepts
- 2 revision rounds
- Final PNG file
- 3-day delivery

Standard ($150):
- 4 initial concepts
- 4 revision rounds
- PNG + JPG + PDF files
- Source file included
- 5-day delivery

Premium ($300):
- 6 initial concepts
- Unlimited revisions
- All file formats
- Source files + Brand guide
- Social media kit
- 7-day delivery


STEP 2: SET YOUR BASE PRICE

1. Edit your Zinn
2. Set the main price as your Basic package price ($75 in our example)
3. This is what customers pay if they don't select any upgrades


STEP 3: CREATE YOUR ZINN EXTRAS (Upgrade Options)

Navigate to the Zinn Extras section and create:

EXTRA 1:
- Name: "Upgrade to Standard Package"
- Price: $75 (this is the ADDITIONAL cost, so $75 base + $75 extra = $150 total)
- Description: "Upgrade to 4 concepts, 4 revisions, multiple file formats & source file"

EXTRA 2:
- Name: "Upgrade to Premium Package"
- Price: $225 (this is the ADDITIONAL cost, so $75 base + $225 extra = $300 total)
- Description: "Upgrade to 6 concepts, unlimited revisions, all formats, brand guide & social media kit"

Save your Zinn Extras.


STEP 4: CREATE YOUR PACKAGE COMPARISON DISPLAY

Now use Custom Information Fields to show customers what each package includes:

SET 1 - "Basic Package - $75"
Fields:
- Initial Concepts: 2
- Revision Rounds: 2
- File Formats: PNG
- Source File: No
- Brand Guide: No
- Delivery: 3 days

SET 2 - "Standard Package - $150"
Fields:
- Initial Concepts: 4
- Revision Rounds: 4
- File Formats: PNG, JPG, PDF
- Source File: Yes
- Brand Guide: No
- Delivery: 5 days

SET 3 - "Premium Package - $300"
Fields:
- Initial Concepts: 6
- Revision Rounds: Unlimited
- File Formats: All formats
- Source File: Yes
- Brand Guide: Yes
- Social Media Kit: Yes
- Delivery: 7 days

SET 4 - "How to Order"
Fields:
- Basic Package: Select no extras - $75
- Standard Package: Select "Upgrade to Standard" below - $150
- Premium Package: Select "Upgrade to Premium" below - $300


STEP 5: SAVE AND REVIEW

Save your Zinn and view the public page. You should see:
1. Your package comparison boxes (from Custom Information Fields)
2. The Zinn Extras section where customers can select their upgrade
3. Clear pricing for each option


Example Package Setups by Service Type
--------------------------------------

WEBSITE DESIGN PACKAGES

Base Price: $500 (Basic)

Zinn Extras:
- Upgrade to Standard (+$500)
- Upgrade to Premium (+$1,000)

Custom Information Fields:

"Basic Website - $500"
- Pages: 1-3
- Revisions: 2 rounds
- Mobile Responsive: Yes
- Contact Form: Yes
- SEO Setup: No
- Content Upload: No

"Standard Website - $1,000"
- Pages: 4-7
- Revisions: 4 rounds
- Mobile Responsive: Yes
- Contact Form: Yes
- SEO Setup: Yes
- Content Upload: Yes
- Social Integration: Yes

"Premium Website - $1,500"
- Pages: 8-12
- Revisions: Unlimited
- Mobile Responsive: Yes
- Contact Form: Yes
- SEO Setup: Yes
- Content Upload: Yes
- Social Integration: Yes
- E-commerce Ready: Yes
- 30-Day Support: Yes

---

SEO SERVICE PACKAGES

Base Price: $200 (Starter)

Zinn Extras:
- Upgrade to Growth (+$200)
- Upgrade to Enterprise (+$500)

Custom Information Fields:

"Starter SEO - $200"
- Pages Optimised: 5
- Keyword Research: 10 keywords
- On-Page SEO: Yes
- Technical Audit: Basic
- Backlinks: No
- Monthly Report: No

"Growth SEO - $400"
- Pages Optimised: 15
- Keyword Research: 30 keywords
- On-Page SEO: Yes
- Technical Audit: Full
- Backlinks: 10 quality links
- Monthly Report: Yes

"Enterprise SEO - $700"
- Pages Optimised: 30+
- Keyword Research: 50+ keywords
- On-Page SEO: Yes
- Technical Audit: Full + Fixes
- Backlinks: 25 quality links
- Monthly Report: Yes
- Competitor Analysis: Yes
- Quarterly Strategy Call: Yes

---

VIDEO EDITING PACKAGES

Base Price: $100 (Basic)

Zinn Extras:
- Upgrade to Pro (+$150)
- Upgrade to Ultimate (+$300)

Custom Information Fields:

"Basic Edit - $100"
- Video Length: Up to 5 mins
- Cuts & Transitions: Basic
- Music: 1 royalty-free track
- Text/Titles: Simple titles
- Colour Grading: No
- Revisions: 1 round

"Pro Edit - $250"
- Video Length: Up to 15 mins
- Cuts & Transitions: Advanced
- Music: 3 royalty-free tracks
- Text/Titles: Animated titles
- Colour Grading: Yes
- Motion Graphics: Basic
- Revisions: 3 rounds

"Ultimate Edit - $400"
- Video Length: Up to 30 mins
- Cuts & Transitions: Premium
- Music: Unlimited tracks
- Text/Titles: Custom animations
- Colour Grading: Cinematic
- Motion Graphics: Advanced
- Sound Design: Yes
- Revisions: Unlimited

---

SOCIAL MEDIA MANAGEMENT PACKAGES

Base Price: $300/month (Essentials)

Zinn Extras:
- Upgrade to Growth (+$300)
- Upgrade to Scale (+$600)

Custom Information Fields:

"Essentials - $300/month"
- Platforms: 2
- Posts per Week: 3
- Content Creation: Yes
- Hashtag Research: Yes
- Stories: No
- Engagement: No
- Analytics Report: Monthly

"Growth - $600/month"
- Platforms: 3
- Posts per Week: 5
- Content Creation: Yes
- Hashtag Research: Yes
- Stories: 5 per week
- Engagement: 30 mins/day
- Analytics Report: Bi-weekly
- Competitor Monitoring: Yes

"Scale - $900/month"
- Platforms: 5
- Posts per Week: 7
- Content Creation: Yes
- Hashtag Research: Yes
- Stories: Daily
- Engagement: 1 hour/day
- Analytics Report: Weekly
- Competitor Monitoring: Yes
- Influencer Outreach: Yes
- Ad Management: Yes


Pro Tips for Package Success
----------------------------

MAKE THE VALUE CLEAR
Show the price difference is worth it. If Standard costs twice as much, it should clearly offer more than twice the value perception.

USE VISUAL INDICATORS
Use Yes/No field types for feature comparisons — the checkmarks (✓) and crosses (✗) make it easy to scan and compare.

NAME PACKAGES STRATEGICALLY
Use names that convey value:
- Basic, Standard, Premium
- Starter, Growth, Enterprise
- Essential, Professional, Ultimate
- Bronze, Silver, Gold

PRICE ANCHORING
Many customers choose the middle option. Make your Standard package your most profitable tier, and make Premium aspirational.

ADD A "HOW TO ORDER" SECTION
Create a final Custom Information Fields set that clearly explains:
- "For Basic: Just checkout with no extras"
- "For Standard: Select the Standard upgrade in Zinn Extras"
- "For Premium: Select the Premium upgrade in Zinn Extras"

HIGHLIGHT YOUR RECOMMENDATION
Add a field like "Most Popular: Standard" or "Best Value: Premium" to guide customers.

KEEP DESCRIPTIONS SCANNABLE
Use short, punchy descriptions in your Zinn Extras. The detailed breakdown lives in Custom Information Fields.

BE CONSISTENT
Use the same terminology in both places. If Custom Information Fields says "Unlimited Revisions", Zinn Extras should say the same.


Common Questions
----------------

Q: Can customers select multiple package upgrades?
A: They could technically select both Standard and Premium upgrades, which would charge them for both. To prevent confusion, add clear descriptions like "Select ONE package upgrade" or use your Custom Information Fields to explain the ordering process.

Q: What if someone selects no extras?
A: They receive your Basic package at the base Zinn price. Make sure your base Zinn description reflects what's included in Basic.

Q: Should I create separate Zinns for each package instead?
A: You could, but using this package system keeps everything in one place, making it easier for customers to compare options and for you to manage.

Q: Can I offer more than three packages?
A: Yes! You can create as many tiers as you like. However, 3-4 options is usually optimal — too many choices can overwhelm customers.

Q: How do I know which package a customer ordered?
A: The selected Zinn Extras appear in the order details. You'll see "Upgrade to Standard Package" or "Upgrade to Premium Package" listed with the order.

Q: Can I offer package upgrades AND individual add-ons?
A: Absolutely! You might have:
- Upgrade to Standard (+$100)
- Upgrade to Premium (+$200)
- Add Rush Delivery (+$50)
- Add Extra Revisions (+$25)

Customers could select "Upgrade to Standard" PLUS "Add Rush Delivery" for additional customisation.


Quick Setup Checklist
---------------------

□ Plan your package tiers and pricing
□ Set your base Zinn price as the Basic package price
□ Create Zinn Extras for each upgrade option
□ Write clear, brief descriptions for each extra
□ Create Custom Information Fields sections for each package
□ Use Yes/No fields for easy feature comparison
□ Add a "How to Order" section explaining the process
□ Save and preview your Zinn
□ Test the customer view to ensure it's clear
□ Consider saving your setup as a Template for future Zinns


Summary
-------

Creating a package system on Zinn Hub is simple:

1. BASE PRICE = Basic Package
2. ZINN EXTRAS = Upgrade options to higher tiers
3. CUSTOM INFORMATION FIELDS = Display what each package includes

This combination gives you a professional, easy-to-understand pricing structure that helps customers choose the right option and increases your average order value.

Remember: Custom Information Fields EXPLAIN, Zinn Extras SELL.

Now go create your packages and start offering more value to your Zinnectors! 🚀

Here is an example of a Zinn using this method: View Local SEO Zinn

Need Help?
----------

If you have questions about setting up packages or any other Zinn Hub feature:

- Use the chat widget on our website
- Email us at support@zinnhub.com- Check our Help Centre for more guides

Happy Zinning! ✨